Selected Work
Strategy. Identity. Execution. All working together.
A Look at the systems, digital experiences, and studio work created through Kagami Works and it’s connected ecosystems.
KOJIER
Category: Brand Voice / Ecommerce Direction / Product Language
Problem:The brand needed to move beyond material-first language and communicate presence, identity, fit, and lifestyle.
Approach:
Refined the voice, product-page language, homepage direction, and brand positioning.
Deliverables:Website audit, product copy direction, brand language, ecommerce strategy, homepage messaging.
Kagami Works
Category: Internal Brand System
Problem:
The studio needed to clearly define its relationship between strategy, design, and production.
Approach:
Built a positioning system around clarity, brand systems, and execution.
Deliverables:
Brand positioning, service architecture, website copy, offer structure.
Circle Point Studios
Category: Production Studio Positioning
Problem:
The production arm needed to feel connected to Kagami Works without confusing the main brand.
Approach:
Defined Circle Point as the execution and production side of the ecosystem.
Deliverables:Studio positioning, service relationship, brand architecture.